Category Tags One of our favorite features of the myTrestle Button, is that you can suggest a company for analysis- where those who want to make informed purchases can tell our team which brands you are most curious about. Apparently, we're...
5 Companies People want More Transparency
5 Companies People want More Transparency
One of our favorite features of the myTrestle Button, is that you can suggest a company for analysis- where those who want to make informed purchases can tell our team which brands you are most curious about.
Apparently, we’re not the only ones who love this feature.
On our “How it Works” page, you can see all the features available to you through the myTrestle Button – including the Suggest a Company feature. The best way to request company transparency is to use this feature.
“The main benefit is that I can gauge deal-breakers easily when I shop. I do most of my shopping online, so if I see that a brand scored low on fair labor and cruelty-free, those are red flags for me and I would think twice before supporting them.”
– Hilary T.
Even though this tool has been available for just three weeks, we’re already seeing some very interesting trends about how we as consumers want our information.
First, people love this feature! We have already had nearly 200 brands submitted to us for analysis. This tells us people are curious – they want to know how brands they buy from every day are operating across their most important values like environmental impact, labor practices, and animal treatment. It also tells us that people are willing to call out these brands and ask for transparency.
Before you think “well, the Trestle team sure has their work cut out for them”… and you’d be right, consider this – some brands have been submitted multiple times by different people. In fact, we’re seeing several brands rise to the top of the list simply because more people are curious about them.
Consumers want company transparency from every day brands.
The five brands most requested are not those who have been forthcoming about their practices already. They’re not the brands that are known to produce ethically or that have wrapped their entire business models around ethical production whether in fair labor or environmental sustainability. In fact, the three brands that rose to the top, were truly the brands that we as consumers are already buying from every day.
Are you ready for this? The most requested companies are
1. Nike
2. Amazon
4. Carters
5. H&M
What this means about consumers
While we got requests for brands that are already known for operating with higher ethical practices like Allbirds, Reformation, and PraNa, it was really the convenient companies that we have been visiting and buying from our entire lives that showed up most in requests.
This shows me that it’s not just the most conscious of consumers who are getting value out of the myTrestle Button. That we, the common consumer, the one who does care about how our products are made but also still highly values convenience and brand recognition, that wants to benefit as well.
Don’t worry, because you cared most about them, we went ahead and analyzed them first. If you want to find out how Nike, Anthropolgie, Carters, and your favorite fast fashion brands square up, go visit their websites – but first! Make sure you’ve added the myTrestle Button so you can see exactly what these companies are doing.
A Quick note about a couple brands.
If you’re going to check out these companies, and we encourage you to, please note that Anthropologie showed no evidence of any of the values we capture. Because of this, when you visit their website, the myTrestle Button will appear like we haven’t analyzed them even though we have. Future versions will state this more clearly.
Also of note: Because Amazon is a marketplace, and we want you to see the values of the brands that Amazon sells, at THIS point in time, we do not show the values of Amazon through the myTrestle Button. But with future features, this will be coming soon!
We describe our process for analysis in the Frequently Asked Questions page of our website. Definitely familiarize yourself with that so you can get the most out of the myTrestle Button.
Curious about privacy? You can read our Privacy Policy here.
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5 Companies People want More Transparency
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